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Nice tablet but can you rotate your device to landscape?

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Dude, Can we go wider?

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Sabanci University Creating & Developing Together

I had an opportunity to work with one of Turkey's best university for their new website. We designed a modern interface with a smooth experience for both new applicants and existing students.

See The Real Thing Created with Sketch.
Agency
Userspots
My Role
UI Design & Interactions
Project Manager
Serpil Karaoglu
Project
Responsive Website
UX Designer
Pelinsu Yalcinsoy
Year
2017

We saw that most of Sabanci University's users came to a specific page from web search and bounced other pages until they have found the right content. So we decided to design micro pages for most popular search terms. I was in charge of creating various components that can reuse between different landing pages. Also, with this project, we designed a unique digital identity for Sabanci University.

It was a nice challenge for me to design completely different pages with the same elements. I create color palettes for different user personas like new applicants, students, graduates, etc. With little visual changes, we achieve different looks and segment our users.