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D&R Everywhere is a Bookstore

This is an e-commerce project for the biggest bookstore in Turkey. We are in charge of designing a brand new customer experience. Our main goal was to increase conversion rates and give a new face for their current e-commerce site.

Cooming Soon
My Role
UI Design & Interactions
Project Manager
Kerem Zaglül
Responsive Website
UX Designer
Sinem Kumdere

D&R's current user interface has so many inconsistent elements like campaign images, product cards even call to actions. My main goal to create a new user interface with a new design system that is sustainable and able to cover many use cases.

More than an e-commerce project, D&R is a place that I spend hours between bookshelves. I was aimed to create an online experience that feels like you are in a bookstore.